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Multivariate methods for market and survey research/ edited by Jagdish N. Sheth.

Contributor(s): Publication details: Chicago ; American Marketing Association, c1977.Description: ix, 388 p. ; 24 cmISBN:
  • 0877570817 :
Subject(s): DDC classification:
  • 519 M961
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"An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association."

Includes index.

Bibliography: p. 339-378.

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